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Monday, March 3, 2026
Brands are dismantling the flat-fee model in real time, swapping one-off influencer deals for equity stakes and always-on loyalty programs. SAG-AFTRA and the AMPTP are 30 days into contract talks with AI rights at the center. And Paramount just acquired Warner Bros. Discovery, which means two of the biggest content machines in the business are about to merge their streaming services. Here is what matters this week.
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