YouTube keeps Coachella rights through 2030 and adds Shorts and AI music tools.

Variety reports that YouTube extended Coachella rights through 2030 while adding Shorts and AI-powered tools around music and Studio. The deal keeps one of music's biggest live-streaming tentpoles inside YouTube for another cycle. Shorts gives the festival more clip inventory before, during, and after the main stream. Music creators should watch how YouTube packages festival content into sponsor-friendly short-form formats.