Victoria's Secret turns its creator program into Fashion Show access
Victoria's Secret is using its VS & PINK Creator Program to connect creator activity with access to its Fashion Show. Glossy reported that the program has grown to more than 16,000 members since its October 2023 launch. Members can earn higher affiliate commissions, gift cards, social channel placement, event access and brand experiences. The company also launched Angels Among Us in April as a social application process for its 2026 Fashion Show. Victoria's Secret said more than 100,000 people participated and the push generated more than 1.7 billion media impressions.
THE BREAKDOWN
Access is becoming part of compensation, but agents should not let it replace cash when content rights are valuable. If a brand wants creators to post, sell and promote a live tentpole, the contract should spell out commission rates, event deliverables and paid usage windows. Brand managers can use tiered perks to keep small creators active, but the best programs still need clear economics for top performers. Talent teams should ask whether a viral application video can be used in brand marketing after the selection process. Creators should also know whether event attendance comes with exclusivity limits during the show window.
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