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BriefingMonday, March 2, 2026

Variety revives 'Tenpercenteries' column covering agency signings and deal flow

Source: VarietyFull story →

Variety has revived its 'Tenpercenteries' column — a staple from the mid-1990s through early 2010s that chronicled the inner workings and client signings of Hollywood's top talent agencies. The revived column has a heightened focus on deals and dish involving showbiz's top representation firms, bringing transparency back to agency movements.

Why it matters

For talent reps, this is essential competitive intelligence. The column tracks who's signing where, what deals are getting done, and which agencies are winning. If you're not reading Tenpercenteries weekly, you're flying blind on market dynamics and competitive positioning. Add it to your Monday morning routine.

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