Urban Outfitters Launches Me@UO Micro-Creator Program, Top 100 Participants Win Joshua Tree Brand Trip
Urban Outfitters launched Me@UO on February 25, a points-for-rewards creator program open to anyone under 10,000 followers. Creators complete weekly prompts for affiliate revenue, exclusive content, and points. Season 1 stars pop artist Zara Larsson and runs through April 24, with the top 100 participants earning a Joshua Tree brand trip. The brand confirmed top performers could be elevated into bespoke paid partnership deals.
Why it matters
Urban Outfitters is treating its micro-creator program as a paid talent pipeline. Top performers get brand trips and, eventually, direct deals. For agents, this is a scouting ground: track which micro-creators are outperforming inside these programs. They arrive pre-qualified for paid partnerships with engagement rate proof from a premium brand context.
Get the full briefing weekly
Read by talent managers, agents, and brand partnership professionals every Friday.