Tubi Partners With TikTok to Give Creators a Development Path to Scripted and Unscripted Shows
Tubi, Fox Corp.'s free ad-supported streaming platform, inked a creator development partnership with TikTok that gives selected TikTok creators a direct path to developing scripted and unscripted shows exclusively for Tubi. TikTok will identify an initial cohort of creators, who will be invited to an incubator program this summer, with TikTok's Spotlight program used to drive its existing users to Tubi. The shows will debut exclusively on Tubi. Tubi has been building out a creator pipeline for several years, having already licensed content from MrBeast, Jomboy Media, and CelinaSpookyBoo, and previously picked up original creator-led slates from KevonstAge and TheoOneShu. Rich Bloom, Tubi's GM of creator programs and EVP of business development, said the deal gives creators a real bridge from digital platforms to premium long-form storytelling.
THE BREAKDOWN
Tubi is the most active FAST platform converting creator audiences into streaming viewers, and this TikTok partnership formalizes that pipeline at scale for the summer 2026 cohort. For agents repping mid-to-large TikTok creators who want to move into long-form, this is a real development deal to pitch, not a vanity placement. The Spotlight distribution guarantee is the key structural detail: it means shows made through this pipeline get pushed back to the creator's existing TikTok audience, which reduces the risk of a fanbase failing to follow them to a new platform. Agents should monitor which creators get selected, as the genre and demographic choices will reveal Tubi's acquisition priorities for its next licensing cycle. Any creator with a loyal TikTok community north of 2 million followers who has not already had a development conversation with Tubi should treat this summer window as a live opportunity.
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