Briefing•Tuesday, June 2, 2026
Test Story: Jay Shetty lands up to $100M podcast deal with Netflix and Spotify
Source: VarietyFull story →
Netflix and Spotify jointly acquired video rights to Jay Shetty's On Purpose podcast in a deal worth up to $100 million, according to Variety. The agreement is one of the largest podcast-to-video licensing deals to date.
THE BREAKDOWN
This deal sets a new ceiling for podcast talent with existing video audiences. Agents should now price podcast IP on a tiered model: audio-only, video-first, and dual-platform exclusive.
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