SharkNinja tests comedy creators for Ninja Creami and Auto Barista

SharkNinja is using comedy creators to reach new buyers for Ninja Creami and Auto Barista after early product audiences started to max out. Digiday reported that the brand worked with creator-focused media company IF7 to match products with social-first comedy formats. The strategy moves the products away from only gym, parent and coffee enthusiast audiences. For talent teams, the useful signal is that humor can open a new buyer segment when product education has already done its job.