Samsung TV Plus buys creator channel deals and expands Mark Rober reach
Deadline reports that Samsung TV Plus struck creator channel deals with Fearne Cotton and others while expanding the reach of Mark Rober. The move puts creator-led programming into a free ad-supported streaming environment controlled by a major connected-TV distributor. Samsung TV Plus can give creators living-room distribution without asking viewers to download a new app or subscribe. It also gives Samsung more personality-led channels that can compete with YouTube on the largest screen in the home. The deal flow shows FAST platforms using creators as low-friction programming brands.
THE BREAKDOWN
Agents should price FAST channel deals differently from social licensing because the platform is getting schedule depth, ad inventory, and brand-safe programming. Contracts need minimum promotion, ad-sales reporting, channel placement, content refresh obligations, and term limits. Creators should keep short-form clip rights and sponsor carveouts unless the platform pays for full exclusivity. Brand managers can use FAST distribution to buy creator integrations that feel closer to television than feed posts. The risk is weak reporting, so reps should ask for impressions, watch time, ad fill, and revenue share by channel.
Get the full briefing weekly
Read by talent managers, agents, and brand partnership professionals every Friday.