Saltair is exploring a sale at ~$150M — the latest data point on what influencer-founded brands are worth at exit
Saltair, the body care brand co-founded by model and influencer Iskra Lawrence, is exploring a sale, with investment bank Raymond James hired to run the process and initial bids due soon. The brand is projected to hit $150 million in full-year 2026 revenue. Launched in 2022 by brand accelerator The Center, Saltair sells at Target, Ulta Beauty, and Amazon, with hero products including Serum Body Washes and AHA Deodorant Serums priced between $12 and $26. The Center has run this playbook before: it sold Naturium to E.l.f. Beauty for $355 million in 2023 and sold Phlur to TSG Consumer. Lawrence, who has more than 5 million Instagram followers, was involved as co-founder from launch. A Center representative declined to comment on the deal process.
THE BREAKDOWN
A four-year-old influencer-co-founded body care brand at $150 million in projected revenue is the clearest comp available for what creator equity in a mass-market beauty deal can be worth at exit. For agents negotiating equity stakes or profit-share terms in brand formation deals, The Center's track record ($355M Naturium, Phlur to TSG, now Saltair at $150M run rate) shows this accelerator-and-exit model produces real outcomes for co-founders. The $12-$26 price range and mass retail distribution also confirm that accessible pricing with broad channel coverage is the exit-viable format, not prestige positioning. If a client is exploring a co-founded brand deal right now, this sale process is the comp to put in front of any brand partner when negotiating the ownership percentage.
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