RSS.com opens Apple Podcasts video monetization with no audience threshold
Podnews reports that RSS.com added HLS video podcasting for Apple Podcasts with automatic video ads. Creators on the product can receive 70% of revenue. The feature has no audience threshold, which makes it available to smaller shows that do not qualify for many platform programs. RSS.com's Max plan now offers unlimited video and audio podcasts. The move gives independent podcasters another route to monetize video without moving the whole audience to YouTube.
THE BREAKDOWN
Podcast managers should test video monetization across Apple, YouTube, Spotify, and direct feeds before granting exclusivity. A 70% revenue share matters, but reps need to compare fill rates, ad categories, viewability, and production costs. Small shows can now pitch video inventory earlier, but contracts should define who owns video cuts, captions, thumbnails, and sponsor conflicts. If a host is paying for video production, the monetization split should flow back to the talent or the production company, not disappear into a general network pool. Brands should ask whether video ads run beside the full episode or shorter clips because the placement changes value.
Get the full briefing weekly
Read by talent managers, agents, and brand partnership professionals every Friday.