Rhett and Link's Mythical promotes Jacob Moncrief to president

Mythical promoted Jacob Moncrief from chief operating officer to president. Variety reported that Moncrief will oversee the Rhett and Link company across content, commerce, partnerships and distribution. The move gives Mythical a single operating lead as the creator-founded business expands beyond its core shows. For managers, it is another proof point that mature creator companies now need executive layers that look like traditional media companies.