Streams Charts adds YouTube replay tracking for livestream campaigns
Streams Charts added YouTube stream replay tracking on November 5 so users can compare VOD views with the same broadcast's live audience. The company says it updates the data daily and groups linked YouTube channels alongside existing streamer profiles. In its own analysis of 100,000 streams with at least 1,000 average live viewers, the median replay accumulated views equal to 29 times average concurrent live viewership. Those measures count different things, so the ratio does not mean a sponsor received 29 times as many unique viewers or ad impressions. The company made the feature available on its PRO plan and says full stream replay statistics require access to YouTube data.
THE BREAKDOWN
Managers can use replay reporting to negotiate a defined post-stream measurement window with sponsors. Agree which views qualify and verify whether the replay still contains the integration before counting it toward a guarantee. Keep average concurrent viewers separate from accumulated video views in proposals and campaign reports. This vendor study supports checking replay delivery, but it does not establish a CPM premium or prove that replay viewers watched the sponsored segment.
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