Range Media Partners Launches Range Games Division Led by Ben Jones
Range Media Partners announced the launch of Range Games, a game publishing division that operates between a traditional publisher and a talent-IP incubator. The division is led by Ben Jones, a 25-year industry veteran who worked on Day of Defeat (sold to Valve in 2002), then rose through Sony Computer Entertainment and Electronic Arts on titles including MAG, SOCOM, Medal of Honor, and Battlefield 4. Jones founded Fugitive Games, where he used Kickstarter to build the indie title Into the Stars. Range Games is platform and genre agnostic but will initially focus on mobile and PC, targeting Horror, Friendslop, Action, and Life Simulation categories. CEO Peter Micelli said the goal is to help clients unlock new business verticals with best-in-class category expertise. Range has previously helped launch Danny and Coop's Cheesesteaks, Respin Health with Halle Berry, and Brooklyn Beckham's Cloud23.
Why it matters
Range building a publishing arm inside a talent management firm is a direct extension of the trend where agencies and management companies want a stake in the IP they help create, not just a commission on deals. For agents negotiating game development projects for clients, Range Games sets a competitive benchmark: a management firm that can co-publish a game gives them a reason to keep the project in-house rather than route it to an outside publisher. Creators and entertainers with strong IP, an established audience, and Range representation now have a path to co-own a game rather than license their name for a flat fee. The mobile and PC focus means the entry economics are accessible enough to test with mid-tier talent, and the Kickstarter background Jones brings suggests they are comfortable with direct-to-audience funding models, which could be a leverage point in deal structures.
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