Podnews says Irish podcast advertising rose 33 percent year over year in the first half of 2026.

Podnews says Irish podcast advertising rose 33 percent year over year in the first half of 2026, citing Magellan AI benchmark data. The report also put Ireland podcast ad load at 5.71 percent, below the 8.75 percent level cited for the United States. Audio sellers can use the data to argue that podcast budgets are still moving up in smaller markets. Brand managers should compare ad load and audience fit before copying U.S. pricing into local campaigns.