Paramount launches games studio around Skydance teams and owned IP
Paramount is launching Paramount Games Studio, led by Tony Driscoll. The Hollywood Reporter said the studio combines Skydance Interactive and Skydance New Media with Paramount's intellectual property library. Driscoll has held senior roles at Epic Games, Warner Bros., AT&T and Disney, and he will continue as Paramount Skydance's head of corporate strategy and development. The first titles from the studio include Marvel 1943: Rise of Hydra and an untitled Star Wars game. Paramount's prior gaming work leaned heavily on licensing properties to outside partners, while the new studio makes games a core content pillar.
THE BREAKDOWN
Entertainment IP owners are moving gaming closer to the center of franchise planning. Gaming creators should expect earlier access programs, story campaigns and studio-controlled launch windows around Paramount properties. Agents should negotiate gameplay embargoes, trailer reaction rights and long-tail streaming permissions before a campaign goes live. Brand managers should watch whether Paramount bundles gaming sponsorships with film, streaming and consumer product pushes. If the Warner Bros. Discovery acquisition closes, Paramount could gain more leverage with WB Games franchises and increase demand for creators who can cover DC, Mortal Kombat and family IP.
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