OnlyFans Quietly Built a 285-Athlete Sponsorship Program and Launched a Sports Portal
OnlyFans now has 285 professional athletes on its platform, including speedskaters, bobsledders, cliff divers, surfers, tennis player Nick Kyrgios, skateboarder Leticia Bufoni, and soccer player Douglas Costa, according to a Front Office Sports investigation published May 14. The company runs two tracks: independent creators who earn through subscriptions, tips, and pay-per-view content, and athletes who sign annual sponsorship contracts with structured social media deliverables similar to a traditional brand deal. Beach volleyball player Avery Poppinga, who signed an official OnlyFans sponsorship in February 2025, earns roughly $2,500 per month from 300 subscribers at $9.97 per month on her VIP page, on top of sponsorship income. The platform takes a 20% cut of creator earnings. OnlyFans launched a dedicated sports portal at OnlyFans.com/sports in May to aggregate athletes' free content and improve discoverability.
THE BREAKDOWN
For agents representing athletes in niche or Olympic-cycle sports where governing body stipends are minimal, OnlyFans is now a viable line item in a commercial portfolio. The governing body logo bans are a real friction point, but Poppinga competes internationally under her deal without losing standing. The 20% platform cut is lower than most MCN or creator commerce arrangements. Tie any sponsorship contract to specific deliverables like jersey presence and OFTV content production rather than subscriber targets, which are outside the athlete's control. The platform's willingness to sign athletes before they have mass social followings makes it a useful early-stage commercial deal for clients whose traditional sponsor pipeline is thin.
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