New AI Platform Devotion Launches to Help Brands Scale Creator Programs, Raises $4M
Parade founder Cami Tellez and former TikTok exec Jon Kroopf launched Devotion, an AI-powered influencer marketing platform built to help large brands scale creator discovery, management, and content workflows. The platform uses AI to analyze creator posts for brand fit, determine which content to boost, and process payments across high volumes of creators. After a beta period with 10+ clients, the company has seven-figure revenue and raised $4M led by Basecase and Will Ventures.
Why it matters
Devotion is built on the premise that the macro-creator model is broken and brands need systems for high-volume, always-on creator programs instead of individual hero deals. If this gains traction, agents need to articulate why premium talent is worth the rate delta over a hundred micro-creators with a brand fit score. Repeat-booking data, conversion history, and audience trust become the core arguments.
Get the full briefing weekly
Read by talent managers, agents, and brand partnership professionals every Friday.