Netflix strikes YouTube and video podcast deal with Nick DiGiovanni
Netflix struck a deal with celebrity chef Nick DiGiovanni for his YouTube content and a new video podcast. Deadline reported that DiGiovanni's back catalog and new videos from the Nick DiGiovanni and Nick's Kitchen channels will appear on Netflix day-and-date with YouTube. The original video podcast is expected to launch later this year and will be produced by Somehow Studios, with Greg T. Gordon, Joe Sabia and DiGiovanni as executive producers. DiGiovanni has more than 60 million followers across social platforms. The deal continues Netflix's push to bring internet talent and podcast viewing behavior into its subscription product.
THE BREAKDOWN
Streamers are now buying creator catalogs without forcing creators to leave YouTube, which changes exclusivity math. Agents should ask for platform-specific revenue participation, promotional commitments, back-catalog fees and clear rules for day-and-date windows. A creator with 60 million followers should not price a streamer deal like a licensing add-on because Netflix is buying audience transfer and format proof. Brand managers should watch whether existing sponsor categories travel into Netflix episodes or stay limited to YouTube inventory. Talent teams should protect YouTube analytics access because performance on the original platform is still what proves renewal value.
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