Briefing•Sunday, October 4, 2026
Netflix ranks third among US podcast platforms in new report
Source: PPC LandFull story →
PPC Land reports that Netflix ranked third among US podcast platforms with 21 percent consumer usage. The number shows how quickly video distribution can change podcast discovery. Buyers can no longer treat podcast media as audio-only when Netflix and YouTube pull viewing into the category. Hosts should ask for platform-specific reporting before selling bundles that include video, audio, and clips.
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