Net Influencer asked 23 creator economy experts where brands get usage rights wrong, with perpetuity, whitelisting, and AI clauses at the center of the problem.

Net Influencer asked 23 creator economy experts where brands get usage rights wrong. Perpetuity, whitelisting, and AI clauses were at the center of the discussion. Agents should keep paid usage, AI rights, and renewal windows separate in every creator contract. Brands that want broad rights should expect to pay for them beyond the base post fee.