NBA licenses prediction-market rights to Kalshi and Polymarket
The NBA has named Kalshi and Polymarket its preferred prediction-market partners, Front Office Sports reports. Both companies receive NBA intellectual-property rights for their apps and marketing, plus official data through Sportradar. The parties did not disclose financial terms, and the WNBA is outside the commercial agreement unless it reaches separate deals. DraftKings is separately expanding its NBA agreement to include prediction markets and nationwide promotion. NBA players and league and team employees remain prohibited from trading NBA event contracts.
THE BREAKDOWN
League authorization does not clear an individual athlete's proposed endorsement or trading activity. Have team and league compliance review a deal before offering talent to an operator. Define the prediction-market category narrowly so it does not block unrelated financial-services sponsors. Require territory-specific approval of promotional copy and a paid exit provision if legal restrictions prevent the agreed campaign from running.
Get the full briefing weekly
Read by talent managers, agents, and brand partnership professionals every Friday.