Meta tests Series feature for episodic Reels on Instagram and Facebook
Meta is testing a feature called Series that lets creators publish episodic Reels on Instagram and Facebook. The tool groups multiple Reels into a single series with a dedicated landing page, similar to YouTube playlists or TikTok series. Creators can add titles, descriptions and cover art to each series. Viewers can subscribe to a series to get notifications when new episodes post. Meta said the test is limited to a small group of creators in the U.S. and will expand based on feedback.
THE BREAKDOWN
Episodic content commands higher rates than one-off posts because it builds retention and predictable audiences. Agents should pitch series concepts to brand partners as multi-episode packages with escalating fees per episode rather than flat per-post rates. Creators who already run episodic content on YouTube or TikTok should test Series on Instagram to see if cross-platform audiences follow. Brand managers should ask for episode-level performance data and retention curves before committing to a full series sponsorship. If Meta adds ad revenue sharing to Series, the format could become a direct monetization channel similar to YouTube AdSense.
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