Maddy Gustini pairs monthly brand deals with a 500-client styling business
Fashion creator Maddy Gustini told Digiday that her long-term brand deals typically pay $5,000 to $10,000 a month, depending on deliverables. She has nearly 300,000 Instagram followers and more than 500 clients across her style-deck and closet-redo services. Gustini said brand deals account for about 60% of revenue, with personal styling and affiliate links each contributing about 20%. Her styling offers include $55 per outfit for a style deck and $800 for a closet redo. Through her representation at Shine Talent Group, she has also become an equity partner in fashion app Driptail, although she did not disclose the investment terms.
THE BREAKDOWN
Use Gustini's disclosed monthly deal range as one comparable, with the deliverables caveat attached. It is not a rate card for creators with similar follower counts. Check whether a proposed fashion exclusivity clause would prevent the talent from recommending other brands to paying styling clients. Keep affiliate commissions and service revenue outside the sponsorship fee unless the agreement names them. For an equity offer, value the cash work and document the stake before treating ownership as compensation.
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