Latin music crossed $1B in US wholesale revenue in 2025
Music Business Worldwide covers the RIAA's first full-year Latin music report under its new wholesale methodology. Total Latin revenue hit $1.009 billion in 2025, up 4.2% year-over-year, outpacing the broader US market which grew 3.1%. Latin music now holds a record 8.8% share of total US recorded revenue.
THE BREAKDOWN
Latin music crossing $1 billion in US wholesale revenue is a benchmark that matters in brand deal conversations — it quantifies the audience size and spending power that brands entering or expanding in the Latin market are chasing. For creator clients in the Latin space, this is precedent data you can use to justify premium pricing. Brands that have historically undervalued Latin creator inventory are looking at a market share number that is impossible to dismiss.
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