ISO launches with 90-plus clients and backing from Influence Media
Former UTA executive Mike Lee and former FaZe Clan talent chief Darren Yan publicly launched ISO on November 5 with backing from Influence Media Partners. Variety reports that the Los Angeles management firm has about 24 employees and more than 90 clients, including PlaqueBoyMax, Ironmouse and Vanillamace. Lee is CEO, Yan heads music, and former PlayStation, Twitch and UTA executive Matt Alsberg leads talent. The founders had built the business for about a year before its formal launch and already work with brands including Electronic Arts and Discord. ISO says it funds extra commissions for cross-client collaboration from its own share; the company did not disclose the investment amount or client commission rates.
THE BREAKDOWN
Ask prospective managers to explain how they reward colleagues who bring your client a deal. ISO describes a company-funded referral incentive, but clients still need the representation agreement to state commissions and exclusions. Creators considering its Asia expansion pitch should ask which local partners will handle distribution and who controls those rights. Brand clients should also confirm whether ISO represents the talent and advises the buyer on the same campaign, then agree how the firm will disclose any conflicts.
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