InterTalent promotes two executives to run creator division

InterTalent promoted a pair of executives to lead its creator division, according to Yahoo. The move gives the agency a clearer leadership lane for digital talent, brand partnerships, and platform-native clients. It also shows representation firms treating creator work as a specialized business rather than an add-on to traditional talent. Creators evaluating agencies should ask who owns brand sales, content strategy, and day-to-day platform support.