Briefing•Tuesday, March 3, 2026
Instagram Rolls Out "Your Algo" Reels Feed Controls to All English-Speaking Users
Source: Gain BlogFull story →
Instagram's Your Algo — a Reels feed customization tool that lets users add or remove interest topics — is now live for all English-speaking users globally. Users can also pin their top three interests for 2026.
Why it matters
User-controlled feeds mean the algorithm alone can no longer surface creators to cold audiences. Declared interest alignment becomes the new reach lever. For clients in tight niches like sports gaming or NFL analysis, this is a tailwind — their audience is actively opting in.
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