Briefing•Tuesday, March 3, 2026
Gaming Category Budgets Up 18% YoY as Brands Chase Engaged Audiences
Source: CreatorIQ Q1 ReportFull story →
Brand spend in the gaming and esports creator vertical is outpacing lifestyle and beauty for the second consecutive quarter. Repeat booking rates for gaming talent are running at 47% — the highest of any category tracked.
Why it matters
If you're repping gaming talent, this is the moment to raise rates and push for long-term retainer structures before the market catches up to the demand.
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