Front Office Sports says former tennis pro John Isner defended influencers at Grand Slams because they have helped bring attention to the sport.

Front Office Sports says former tennis pro John Isner defended influencer access at Grand Slams. His point was that creators have helped bring attention to tennis, even when traditional media pushes back. Tournament marketers now have to balance credential control with audience growth. Talent teams should ask for defined access, posting rights, and sponsor clearance before creators arrive on site.