Fixated Acquires Studio71, Merging Into a Network of 1,000-Plus Creators With Billions of Monthly Views
LA-based Fixated has acquired Studio71's North American creator business from ProSiebenSat.1 Media, combining into a network of more than 1,000 creators with billions of monthly views across YouTube, TikTok, Snap, and Twitch. Studio71 clients include Dhar Mann Studios, LazarBeam, Tyler Oakley, Trixie Mattel, and Ali-A. Fixated, founded in 2023 by CEO Zach Katz (former president of FaZe Clan) and president Jason Wilhelm (co-founder of TalentX), had previously acquired Camp Talent, Moondust Management, Ellify, and Elevate. The company secured a $50M strategic investment from Eldridge Industries in December 2025. Studio71 brings a podcast network, two decades of brand advertiser relationships, and a direct-to-fan subscription architecture to the merged entity.
THE BREAKDOWN
Fixated is assembling an infrastructure stack most traditional management companies cannot match: talent representation, production, distribution, monetization, and direct-to-fan subscriptions under one roof. Independent managers without this kind of integrated offering will lose clients to platforms like this as creator businesses scale and demand more operational support. For agents at traditional entertainment agencies, the question is whether cross-vertical deal-making can compete with a company that owns the full creator supply chain. Studio71's advertiser relationships also give Fixated an immediate bridge into traditional media budgets, which expands its revenue mix beyond creator economy deal flow.
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