Briefing•Tuesday, March 3, 2026
Fixated Acquires Gaming Talent Agency Ellify After Eldridge Industries Investment
Source: DeadlineFull story →
L.A.-based Fixated, backed by Eldridge Industries, has acquired Ellify, a gaming-focused creator talent agency. The deal brings Ellify's gaming roster into Fixated's portfolio alongside new Chief Content Officer Jason Russak, formerly at Zach Katz's founding partner group.
Why it matters
Well-capitalized platforms are consolidating gaming talent representation ahead of a strong year for gaming brand spend. For agents with gaming rosters, this narrows independent competition but also raises a question: boutique gaming agencies may now carry real acquisition value. If you are building in this vertical, track rollup multiples.
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