Briefing•Tuesday, March 3, 2026
Fixated Acquires Gaming Talent Agency Ellify After Eldridge Industries Investment
Source: DeadlineFull story →
L.A.-based Fixated, backed by Eldridge Industries, has acquired Ellify, a gaming-focused creator talent agency. The deal brings Ellify's gaming roster into Fixated's portfolio alongside new Chief Content Officer Jason Russak, formerly at Zach Katz's founding partner group.
THE BREAKDOWN
Well-capitalized platforms are consolidating gaming talent representation ahead of a strong year for gaming brand spend. For agents with gaming rosters, this narrows independent competition but also raises a question: boutique gaming agencies may now carry real acquisition value. If you are building in this vertical, track rollup multiples.
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