Dave Stewart's RARE Entity takes stake in Lounges.tv
RARE Entity, the venture group co-founded by Eurythmics musician Dave Stewart, has taken a stake in Lounges.tv. Music Business Worldwide reported that Lounges.tv is a livestreaming platform backed by Simon Cowell. The investment links music talent, venture capital and direct-to-fan live video. Lounges.tv gives artists and creators another venue for ticketed or monetized live sessions outside the largest social platforms. The deal also suggests investors still see room for specialized live platforms if the talent layer is strong enough.
THE BREAKDOWN
Music managers should compare platform terms on ticketing, tipping, data ownership and replay rights before routing fans to any livestream product. Agents should ask whether artists can keep email capture and buyer data from paid events. If a platform is using a famous backer to attract talent, creators should still demand minimum guarantees or promotional commitments. Brand managers can sponsor intimate live sessions, but the deal should include content clips and usage rights beyond the live window. Direct-to-fan platforms work best when creators own the fan relationship after the stream ends.
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