Business Insider says influencers are debating whether AI-made ads risk audience trust.

Business Insider reports that influencers and buyers are debating whether AI-made ads can run without hurting audience trust. The risk is highest when a creator appears to endorse a message they did not actually perform or approve. Managers should require clear disclosure, creative approval, likeness limits, and audience-sentiment checks before allowing AI in paid creator ads. Brand teams should test these spots in small buys before scaling them across a creator roster.