Bryce Harper says FanDuel used Cameo video without consent
Bryce Harper said FanDuel had no right to place its logo on a Cameo video he made for a fan in 2024. Harper wrote on Instagram that he joined Cameo to make paid personalized fan videos and did not know the clip would be used in FanDuel's VIP bettor program. Front Office Sports reported that sources said Harper had no professional relationship with FanDuel and that the order was purchased as a personal video rather than a business video with commercial use rights. The clip went viral after The Philadelphia Inquirer published it in connection with a lawsuit involving a sportsbook customer. Harper said the use went beyond anything he knew about or approved.
THE BREAKDOWN
This is a clean reminder that personal fan content and commercial endorsement rights are different assets. Agents should review Cameo, shoutout and custom video terms for every athlete and creator client, then add language that bars buyers from brand logos, paid media, customer retention programs or VIP perks without a commercial license. Platforms should make commercial-use labels obvious because a creator's fee should change when a clip supports a sportsbook or any regulated category. Brand managers need proof of usage rights before placing talent content in CRM, VIP or retention campaigns. Sports talent should treat gambling, alcohol and financial services reuse as separate approval categories with higher fees and tighter indemnity.
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