Adobe Launches Five-Episode Branded Web Series 'The Marketers' on YouTube, Starring Hasan Minhaj
Adobe launched a five-episode branded web series called 'The Marketers' on its YouTube channel, starring comedian Hasan Minhaj and actress Patty Guggenheim. The show builds on a 2025 Acrobat ad in which the two characters auditioned talent -- including Chance the Rapper and TikToker Leenda Dong -- for Adobe theme songs. Season two expands the premise into workplace comedy, with cameo appearances from Iliza Shlesinger and YouTube creators Colin and Samir. Adobe joins Crocs and other brands reviving the serialized branded web series format on creator platforms in 2026.
THE BREAKDOWN
Adobe is now auditioning talent for multi-episode arcs, not one-day shoots or 60-second integrations. For agents with clients who have scripted or comedic skills, the brief has changed: tech and software brands want story, not just an audience. A five-episode run should be priced closer to a TV deal than an influencer post, with a day rate per episode, exclusivity carve-outs, and talent approval over script. If your client can carry a premise for five episodes, their rate in this format should be three to five times what a standard sponsored video would fetch.
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